The Dirt Company Founder
Frankie Layton is the founder of a detergent company that’s championing a new kind of clean. Frankie worked in advertising for several years until one day she realised she wanted to do something more meaningful. Plagued by the state of consumerism and plastic pollution, she decided she wanted to build something that could change the world for the better. She created a laundry detergent because she saw an opportunity to deliver a better product and experience, in a more sustainable way. Two years in the making, she is so proud of the progress she’s made with The Dirt Company.